Off- page optimization:-off-page optimization refers to the factors that have an effect on your Web site or Web page listing in natural search results. This type of SEO deals with the external paramters and platforms. It has no relation with the web-page codes and internal structure of the website. search engine optimization process is incomplete without it. The tehnique involves creation of backlinks from multiple and effective external sources with targeted keywords and banners.
You should have basic knowledge of HTML for the creation of anchor text backlinks.
See the video to learn anchor text backlink creation
The techniques used in off-page optimization are as follows:-
Social bookmarking: – A social bookmarking service is a centralized online service which enables users to add, annotate, edit, and share bookmarks of web documents.There are thousands of social bookmarking websites available, where you can bookmark your web pages/blogs etc.You can create tags for keywords to link your content on these websites.
1) You will get backlinks for your web page/blog after bookmarking.
2) Many users prefer social bookmarking sites for searching content related to several topics like science, society, SEO, the internet, sports etc.So, it will generate quick traffic on your website.
3) Social bookmarking also affects your search engine ranking.It will improve your search ranking.
List of top social bookmarking website
Blogging: – Blogging is also an essential technique used in off-page optimization. It helps in improving search engine ranking as well as also generates traffic on our website/blog.
How to do blogging?
Create your accounts on Blogging websites like blogger,blog.com etc. start posting articles about your website.Paste your website’s link in your posts by making it a hyperlink with an anchor text.Try to use your targeted keyword in the anchor text.
List of top free blogging sites
Article directory submission: – An article directory is a website with collections of articles written about different subjects. Sometimes article directories are referred to as content farms, which are websites created to produce mass content, where some are based on churnalism.Submit your articles and web pages on these websites.
1)The articles you will submit to article directories will help other people in solving their problems.They can ask questions to you and if your answers made them satisfied they can start following you on social sites like FB, twitter. It can increase your followers.
2)It will boost traffic on your website if you will put a link to your website in your author’s bio or inside the article. Users will click the link if your article will satisfy them.
3)You don’t need to find people to read your article.Article directories have their own targeted groups.So, you have to just paste the link and the rest work is done by these websites.
4)It will also improve your SEO. As backlinks from the article, directories are counted as quality backlinks by search engines.
List of top article directories
web directory submission: – Submit your website to web directories.It will improve your SEO as well as generate traffic on your website/blog.
Profile backlinks: -Various Q/A, Blogging websites offer space to write about yourself. Always include your website’s link in the profile section. It will increase domain authority and also improve your website’s SEO score.
Business directory submission: – If you have a business, then submit your website with contact info. to business directories.It will help your business to grow.It will improve your search ranking too.
List of top business directories
Web 2.0 profile creation: – Web 2.0 describes World Wide Web sites that emphasize user-generated content, usability, and interoperability. The term was popularized by Tim O’Reilly and Dale Dougherty at the O’Reilly Media Web Conference in late 2004 though it was first coined by Darcy DiNucci in 1999.
Create accounts with your website/business name.
Web 2.0 posts: – After creating accounts on these websites, write posts about your website with unique articles. It will boost your domain authority and page authority.It will not boost your SEO but also help in getting google page rank.
List of top web 2.0 websites
social media marketing
Social media marketing: – Marketing of your website on social networking sites like facebook, twitter etc. is known as social media marketing.
To boost your social media marketing, you can use social media exchange websites.
List of top social media and traffic exchange websites