Search engine indexing– Search engine indexing collects, parses, and stores data to facilitate fast and accurate information retrieval. Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, and computer science.
We all know the importance of indexing a website. As a webmaster, our primary focus in SEO is to submit our website to major search engines like google, yahoo, bing, Yandex etc.
It helps in indexing our web pages very fast.Like a website now google started indexing mobile apps too.It was first started in 2013 with a support for some apps.Now from may 2015, google started support for app indexing for all apps.
The benefits of indexing Mobile apps are following:-:-
a)It allows search engine spiders to find apps easily.
b)Now, App developers don’t need to focus on app stores they can now rely on SEO to reach people.
c)After installation of an app, the whole data will be stored on the device.So, it will improve app performance too.
d)Due to app indexing, users don’t need to search apps on the app store like google play store.They can find good and relevant apps directly via google search.
e)Due to this feature of google, we can say mobile devices and tablets are now a second computer system. Like on computers, we search the contents on search engines, like now we will again search content and google search will display the most relevant apps for the search keyword.
f)Now, shopping, local business directory apps will rock.
g)Again webmasters and app developers will have to focus on SEO with ASO as well.
h) The users who have an app installed in his/her device, and when they will search for content related to that apps, the installed apps will appear in top search results.
i)It will increase conversion rate. For various e-commerce sites, it can be a booster for increasing revenues.
For Indexing your app in google, follow these guidelines
Google app indexing